1. “If you launch your campaign with zero audience, you are launching to crickets.” – Khierstyn Ross of CrowdfundingUncut

2. “Life is not scripted. Conversations with our donors should not be either.” Lauren Semple.” –  Aching Arms.

3. “Most giving is 80% emotion and 20 % rational.  And the best way to get to someone’s emotions is to tell a story.” – Unknown

4. “No one has ever become poor by giving.” – Anne Frank

5. “The only thing that matters a damn is the donor experience.” – Mark Phillips

6. “Do you Homework. Trying to throw together a campaign in a few days and thinking that you will shoot the moon is highly unlikely.” – Chris Muscarella of Field Company

7. “Fundraising is the gentle art of teaching the joy of giving.” – Henry Rosso

8. “Something we have done really well with our campaigns is that we are extremely transparent. We go to great lengths and to create and justify our designs.” – Peter Dering of Peak Design

9. “If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them.” – Jeff Brooks

10. “Before you even start building your crowdfunding page, Start building a crowd first.” – Roy Morejon of Command Partners

11. “Donor loyalty is not about the donor being loyal to you, it is you being loyal to the donor.” – Harvey McKinnon

12. “You must always be honest with your backers about what you do and why you do it.” – Mihail Klenov of Half Bikes

13. Fundraisers should use pride, not apology, when asking for a gift for a charity that is doing good work. – Henry Rosso

14. “Fundraisers are the catalysts of change.” – Unknown

15. “The best campaigns I have worked with tell a specific story to a specific group of people.” – Clay Herbert of Fund Your Dream

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