Colonel Harland David Sanders “secret recipe” and his patented method of cooking chicken in a pressure fryer was the Secret to KFC’s Success. As he says, “algebra’s what drove me off” and he dropped out in seventh grade but that did not stop him from innovating stuff and founding Kentucky Fried Chicken(KFC)
“KFC was founded with the spirit of innovation. Steve Kelly, KFC U.S. director of media and digital marketing.
Steve further adds, “With the launch of the KFC Innovations Lab, non-Colonels can now be part of that process and support important projects such as a hot tub that looks like a bucket of fried chicken, so we can keep focusing on making actual buckets of fried chicken.”
So that was Steve Kelly for you and to understand what he is trying to say, do not miss the video below.
The chain is asking supporters to back its newest marketing gimmick via crowdfunding campaigns.
Do you want to see the listed crowdfunding campaigns?
Colonel on Ice Ice-Skating Show – The real-life story of Colonel Harland Sanders will be told by real-life people wearing ice skates, which will be hosted somewhere in the US if funded enough.
Kentucky Fried Hot Tub – It will be a Kentucky Fried Hot TubLike a KFC bucket. Of course, way bigger and filled with soothing hot water instead of KFC’s delicious fried chicken.
Then there is “Little Colonel Locator” that will act as a location tracking necktie. A “Smart Cane Remote” that combines a smart remote with a cane. And…and…and life-size cardboard Colonel Sanders and a pop-up table called as “Picnic with the Colonel”
The backers in these projects will get KFC Innovations Lab sweatpants, a 3D puffy sticker pack or a T-shirts. You can also claim the “Kentucky Fried Hot Tub” for $13311.
Also, it is not the first time that the company has come up with such bizzarre but innovative campaigns, the chicken-scented firelog and a Colonel Sanders bearskin rug are some of its previous fine examples.
As the company believes KFC Innovations Lab was brought to life“to bring more of the company’s craziest and most innovative marketing ideas to life” giving customers an opportunity to turn those ideas into reality.
Main Image: ©KFC